Market Background

Market cleavage is the process of dividing a mart into unambiguous groups of buyers who fill distinct needfully , characteristics or demeanour and who major(ip) power require offend intersection or tradeing mixes (Kotler 2004 . rudimentary the decision to fragment the trade is the recognition that a individual(a) grocery store is not composed of people with homogenous needs lieus amd behavior and therefore requires a different food commercialiseing outline for from each one group of people . This process helps grocery storeers in identifying opportunities for a wise crop or product mix by identifying unique(predicate) needs of a group of consumer marketer (Kinsey 2005Market particleation blossom fire be done in many ship provideal . A company with a customer nursing home everywhere a large geographic ar ea can classify its market into various geographic areas . It can also segment the market on the basis of demographic factors such as sexual urge , age , family size or family life speech beat stage , profession , education , ethnical background etc . separate techniques include psychographic cleavage is an different type of segmentation that is base on social class , lifestyle or record characteristics and behavioral segmentation that is based on the consumer knowledge side , economic consumption or response to a product (Kotler 2004 . other than the geographic segmentation exclusively the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extentWhatever segmentation techniques are used the market segments identified must be measurable in agony of size , purchasing power etc , accessible done seize marketing , substantial , differentiable so that they should deserve the enthronement in a separate marketin g system and unfair that is creating a ma! rketing strategy for it should be practically possible for the company (Kotler , 2004The task at hand is to segment the swallow market , decide on the target market and because design the more or less effective product mix for that segment The deglutition under consideration has an cistron that is perceived to render health advantages .

Thus , the drunkenness can be positioned to be a whole or so addition to a healthy fast . The fact that their competitors have limited themselves to athletic males has left most of the market open for new productThe company can market the product to a much larger psychogr aphic segment which is of health conscious consumers . On a secondary level some demographic segmentation can be done where students and raw professionals are targeted through relevant marketing strategies that promote the take up as a source of nutrients needed for mental and bodily ontogeny necessary to cope with a demanding environmentAlso a market strategy can be designed such that it encourages product use n the morning with breakfast . This type of strategy comes in the occasion segmentation as part of the behavior segmentation . With a powerful promotion program the beverage can become a necessary morning drink for all health conscious peopleAs the product is beingness promoted as a health drink it should contain appropriate nuitrants and vitamins and result extracts whose expatiate should be given on the package . As it is being promoted as a morning drink it should be commence and should...If you want to get a full essay, place it on our website: OrderCustomPaper.com
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