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Participative Marketing for Local tuner set, Chapter 4 Marketing finished program dodging: section 1 Home  >   contents  >   Previous    Next  |  Sitemap  |  depend | If you already attain a radio site, you probably throw off a market schema already, even if its implicit. tho it whitethorn be confused or contradictory. By dragging your marketing strategy - and the assumptions it embodies - into the light of day, everybody hold examine it more clearly, and maybe even mitigate it. A marketing strategy for a radio military post pass on answer these questions: 1. What are we difficult to do with this radio transport?     (And how will we know if weve succeeded?) 2. What miscellanea of commonwealth are we trying to reach? 3. What do we ask them to think about this station? In radio forethought jargon, those questions are referred to as station objectives, tar wee audience, and positioning. Those are questions that either(prenom inal) radio station might ask. precisely a connection radio station can go beyond those, adding questions much(prenominal) as... 4. How can this station strengthen this residential area? 5. How can we improve the give trends of the people we serve? 6. How can we build a community of listeners, share them by encouraging them to communicate with each other, and not and listening to this station?

These are serious questions. If you live in a rich country, perhaps they seem overblown. Radio is such a minor part of peoples lives, some broadcasters say. How can our station possibly improve the community in an y way? How can we hope to do more than enter! tain. But in developing countries, where radio is expensive, a station will have to justify itself in terms of its social value. For example, in grey Africa where AIDS is rife, a vital role for radio is in social marketing: getting people to counterchange their behaviour, for the involvement of community health. In those countries, the success of radio is deliberate not in terms of audience numbers, or gold raised, that by changes in life expectancy. Even in...If you inadequacy to get a full essay, order it on our website: OrderCustomPaper.com

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