Assingments 2012-2013

ASSINGMENTS 2012-2013 Marketing Studies (1 twelvemonth, Diploma) 1 BUSINESS ENGLISH date 1 a) Luis St. Jean is a famous design ho expend in France with yearly sales of $1. 2 billion in clothing, odourise, scarves, and other designer items. from separately unrivaled year it prep argons more than than 150 original designs for its seasonal collections. As peak buyer for Cindys, an upscale womens clothing store at the midpoint of the States in Minneapolis, you think you might like to start oblation the LSJs line of perfume. You take away to know more well-nigh pricing, types of perfume offered, minimum ordering quantities, and trade assistance p rovided by LSJ.You would similarly like to know if you cease confirm exclusive merchandising rights to LSJ perfumes in the Minneapolis area and whether you would fox to carry LSJs complete line (you beginnert think the most expensive perfumes would be big sellers in your area). Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, France, seeking answers to your perplexitys. Your answer should be in a letter format requesting the necessary product information. You can jump out up all the necessary details. b) You are the marketing manager of a ac family selling electronic goodnesss.You are having a meeting with the board directors for introducing around bare-assed products in the Cypriot market. You need to prepare an agenda for the meeting and send that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential. 2 set up (a) Letter (b) Memo, approx. 2000 intelligence activitys (in total), produced on a optical maser printing machine Deadline 14th declination 2012 (No appellative result be accepted afterwardwardwards this date) 3 Assignment 2 You are an external consultant for an skyway friendship.You have been hired to esteem the accredited declining customer numbers and furnis h advice to the company. Develop a narrative to be reach to the CEO including un utilised ways/techniques to promote the company in both local and multinational markets. In your answer you should include instances to support your arguments taking into paper the current competitive market, where the flight destinations for Cyprus are increasing as modern airlines picture the Cypriot market. Format Essay Type, 2000 words, produced on a laser correspondent Deadline twelfth April 2013 (No assignment provide be accepted after this date) 4 BUSINESS ORGANISATIONAssignment 1 The root word is to analyse a oddball withdraw and prepare posters around identifying triple key OB issues in the case relevant OB theories for each of the OB issues recommendations for action to rectify each of the three issues. The case study will be distri notwithstandinged during week 5 of the module. Your seminar congregation will be asked to form syndicate groups of 5 throng to develop answers to the case. Your poster group whitethorn use words, diagrams, drawings, images and cartoons on the posters to make your key points. The poster origination will call butt place during Week 8 at a time and place notified by the tutors in week 8.There will be limited time for your group to achievement unitedly in seminars and you whitethorn decide to meet outside of bollock teaching times and communicate by phone, e-mail, conference calls and tender net functional sites. severally group member mustiness complete a Peer round Sheet. This is an esteemment by each member of a group on e very other group member. It requires objective skills to critically assess the contri thation of other members in your group. Your Peer Re depend Sheet must be given to your seminar group tutor during the poster presentation session.A example of the Peer Review Sheet follows the Poster Presentations Marking Criteria. The poster presentation will be marked against the assessment criteria sh suffe r and individual mark familiarised taking into account the Peer Review. Work will be restate marked and externally moderated in accordance with the University regulations. Assessment criterion 5 requires evidence in the form of agendas and minutes for meetings held by the group together with a one page analysis of 5 the group working process. This should be submitted to your seminar group tutor on the poster presentation day together with your Peer Review Sheets.Please note on the whole members of your group must(prenominal) be present and prepared to answer any question excite by your poster from both the tutors and fellow students. Any person who is absent will receive a mark of zero for this assessment and start the module. Deadline 14th declination 2012 (No assignment will be accepted after this date) 6 BUSINESS ORGANISATION Assignment 2 The net pensive report requires you to identify how you have applied OB hypothesis, learned in the module, to develop your knowledg e and skills in working with others.You are to identify three issues, or topics, from the OB module where you can identify relevant ingest to which you can apply OB theory. The hears may be from your studies, from work, or from social groups or clubs to which you be large. For each of your three topics you are to identify relevant experience and select and apply appropriate OB theory to those experiences. You should evaluate the theory in analysing what happened and in guiding future action. To help you plan your final report you are to submit a design that forms part of the Groups and Teams portfolio. The proposal should be no more than 150 words.Also a list of at least five academic references you intend to use, in Harvard format, should be provided. The final report should be a argumentation report of 1500 words. Actual word count should be specified on the c everyplace page of your report and outside +/ 10% will incur a penalty of 10%. References and any appendices should no t be included in the word count. Deadline twelfth April 2013 (No assignment will be accepted after this date) 7 commercial message LAW Assignment 1 a) P, a car salesman, is advertising one of his cars, made by Ferrari for sale at the price of 50000 Euro in the newspaper.N sees the advertising and calls to P offering him 40000 Euro. P rejects Ns offer and tells N that he would be willing to discuss an offer for 45000 Euro. N agrees on the price only on a lower floor the condition that P proves to her that the car is and then a genuine Ferrari. P promises to disclose all necessary documents in the next 3 weeks. N agrees and waits. 2 weeks modernr N discovers that P has sold the car to C for 50000 Euro. Advise N. b) Why is Carlill v Carbolic bum Ball Co (1893) a very important case? Format Essay, approx. 2000 words (in total), produced on a laser printer Deadline 14th December 2012 No assignment will be accepted after this date) 8 COMMERCIAL LAW Assignment 2 Corporate personal ity refers to the incident that as far as the law is concerned a company really exists. As a result of this a company can sue and be sued in its own name, hold property under its own name and most importantly be liable for its own debts. Discuss Format Essay Type, 2000 words, produced on a laser printer Deadline 12th April 2013 (No assignment will be accepted after this date) 9 ECONOMICS Assignment 1 go the Production Possibilities Frontier (PPF) and condone how it illustrates the main economic concepts of scarcity and opportunity cost.Format Essay Type, 2000 words, produced on a laser printer Deadline 14th December 2012 (No assignment will be accepted after this date) 10 ECONOMICS Assignment 2 devoted the table down the stairs a) Draw the demand and supply curves and show equilibrium. b) introduce the break of serve due to the increase in quantity demanded on the like graph, illustrating clearly the new equilibrium. c) Analyse the factors that may cause a shift of the dem and curve, both internals and outwards. d) Analyse the factors that may lead to an inward or outward shift of the supply curve. ) Discuss the laws of demand and supply. f) Analyse the theory stinkpot a movement along the 2 curves or a shift of the curves. Demand 1 Quantity Price 65 EUR 2. 60 78 EUR 2. 30 98 EUR 1. 95 124 EUR 1. 63 156 EUR 1. 30 Demand 2 Quantity Price 52 EUR 2. 60 65 EUR 2. 30 85 EUR 1. 95 111 EUR 1. 63 143 EUR 1. 30 Supply 1 Quantity Price 65 EUR 1. 56 78 EUR 1. 69 98 EUR 1. 95 124 EUR 2. 23 156 EUR 2. 80 Format Applied Essay Type, approx. 2000 words, produced on a laser printer Deadline 12th April 2013 (No assignment will be accepted after this date) 11 MARKETING MANAGEMENTAssignment 1 The corpse knock off good luck or good marketing? The body brand may have grown promptly during the 1970s and 1980s, but its founder, the upstart Dame Anita Roddick publicly dismissed the role of marketing. Roddick ridiculed marketers for putting the interests of shareholder s before the inescapably of society. She had a similarly low opinion of the financial community, which she referred to as merchant wankers. While things were going well, nobody seemed to spirit. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers?But how could even such an movie as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By comprehend ethical issues, was she way forward of her rivals in sense the public mood, long before the major retailers piled into Fairtrade and green products? Or did the troubles that the personify blackleg suffer in the late 1990s indicate that a company may publicly dismiss the value of marketing while the going is good, but sooner or later it will have to come binding to earth with good old-fashioned marketing plans? Roddick had been the dynamo behind the be bewray.From her graduation shop, which opened in Brighton in 1976, she ins pired the growth of the chain of familiar green-fronted shops, which in 2006 comprised 2,100 stores in 55 countries around the world. She was the first to introduce socially and environmentally responsible business onto the High Street and was talking some fair trade long before it became a popular incorporated buzzword. Her pioneering products included naturally based skin and hair preparations, such as Fuzzy Peach Bath and Shower Gel and Brazil addict Conditioner. Her timing was impeccable, coming just at a time when increasingly affluent consumers were 12 ecoming concerned about animal testing and the use of chemicals in cosmetics. She had gone down the classic market route of understanding consumer trends and then developing the appropriate products with the right positioning. She simply had a lovingness for humanely produced cosmetics and was just luc ky with her timing more consumers were coming round to her view just as she was launching her business. As for planning a forward motion campaign, she did not really need to do very much at all. With her boundless(prenominal) energy, outspoken views, and unorthodox dress sense, she was continually creation talked about in the media.Her flair for publicity won free editorial blank space for the Body Shop worth millions of pounds. Much of the companys succeeder has been tied up with its campaigning approach to the pursuit of social and environmental issues but while Roddick campaigned for everything from battered wives and Siberian tigers to the poverty-stricken mining communities of gray Appalachia, the company was facing major problems in its key markets. Yet until the late 1990s, she boasted that the Body Shop had never been used, or needed, marketing.By the late 1990s the Body Shop seemed to be running out of steam, with sales plateauing and the companys share price falling from 370p in 1992 to just 65p in 2003. What was previously unique about the Body Shop was now being copied by others, for example, the Boots company matched one of the Body Shops earliest claims that it did not test its products on animals. Even the very feel of a Body Shop store including its decor, staff, and product displays had been copied by competitors. How could the company stay ahead in basis of maintaining its distinctive positioning?It causes seemed to be increasingly external from the real concerns of shoppers. Whilst most UK shoppers may have been swayed by a companys unique claim to protect animals, how more would be go by its support for Appalachian miners? If there was a Boots or a Superdrug store next door, why should a buyer pay a premium price to buy from the Body Shop? The Body Shop may have pioneered a very clever retailing principle over 20 years earlier, but, just as the product puke had been success to the full copied by others, other companies had made enormous strides in terms of their social and environmental awareness.Part of the problem of the Body Shop was its failu re fully to understand the dynamics of its marketplace. Positioning on the basis of good causes may have been enough to launch the company into the publics mind in the 1970s, but how could this position be sustained? Many commentators fiendish the Body Shops problems on the inability of Roddick to delegate. She is reported to have spent much of her time globetrotting in support of her good causes, but had a problem in delegating marketing strategy and implementation. numerous strong managers who had 13 een brought in to essay to implement professional solicitude practices apparently gave up in bewilderment at the lack of discreetness that they had been given, and then left. The Body Shops experience in America had typified Roddicks pioneering style which frequently ignored sound marketing analysis. She sought-after(a) a new way of doing business in America, but in doing so dismissed the experience of older and more sophisticated retailers such as Marks & Spencer and the Sock Sh op, which came unstuck in what is a very difficult market.The Body Shop decided to enter the US markets not through a safe option such as a joint venture or a franchising agreement, but instead by setting up its own operation from scratch fine, according to Roddicks principle of changing the rulebook and cutting out the greedy American business community, but dangerously risky. Her store format was based on the British town-centre model, despite the fact that Americans spend most of their money in distant malls. In 1996 the US operations lost ? 3. 4 million. Roddicks critics claimed that she had a naive view of herself, her company, and business generally.She had consistently argued that profits and principles do not mix, despite the fact that many of her financially successful competitors have been elusive in major social initiatives. Critics claimed that, had Roddick not dismissed the need for marketing for so long, the Body Shop could have avoided future problems but by the ea rly 2000s it was paying the price for not having devoted sufficient resources to new product development, to innovation, to refreshing its ranges, and to moving the business forward in a competitive market and fast-changing business environment.It seemed the heroes can change the rulebook when the tide is flowing with them but adopting the disciplines of marketing allows companies to anticipate and react when the tide begins to turn against them. The year 2006 turned out to be a turning point for the Body Shop. In that year, the cosmetics giant LOreal acquired the company for ? 652 million. LOreal was part possess by Nestle, and both companies had suffered long disputes with ethical campaigners.LOreal had been the subject of boycotts because of its involvement in animal testing, and Nestle had been criticized for its treatment of third-world producers. Ethical Consumer magazine, which rates companies ethics on its Ethiscore, immediately down-rated the Body Shop from a rating of 11 to 2. 5 out of 20, following the takeover by LOreal. A subscriber to the magazine commented about the Body Shop. I for one will for sure not be shopping there again and I barrack other consumers concerned about ethical issues to follow my example. There are plenty of other higher scoring ethical companies out there. 14Not be to outdone, Roddick dismissed claims that she was selling out to the devil by arguing that she would be able to use her influence to change LOre al from internal the company. Suppliers who had formerly worked with the Body Shop would in future have contracts with LOreal, and through an agreement to work with the company for 25 days a year, Roddick would be able to have an input into its ethical sourcing decisions. It seemed that the Body Shop was destined to become a safe, predictable company, carrying out marketing in more of the textbook fashion that had allowed its new owners to grow steadily but surely over the years.Maybe the missionary zeal had long a go gone out of the Body Shop, so perhaps having new owners who placed less emphasis on ethics would not be too salient a price to pay in return for bringing the broad wealth of marketing experience of LOreal to the Body Shop. Part of the marketing experience of LOreal led it to believe Body Shop as an independent brand and to respect its trusted heritage. It was aware that ecological concerns were rapidly rising up mainstream consumers concerns, and having Roddick on board would not only be good for PR, it could also change mindsets with LOreal more generally.Roddick died soon after selling out to LOreal and her obituaries agreed that she had made a expiration to the world. She certainly had put enormous energy into her mission and had been lucky with her timing. However, critics were more divided on whether she was a good marketer for the long drag after all, its relatively easy to make money when the tide is going with you and your luck is in, but much more difficult to manage a changing a nd increasingly saturated marketing environment.Like many entrepreneurs who have been good at creating things, but not so good at maintaining them, was it simply time for Roddick to hand over to classically learn marketers who could rise to this challenge? Case study review questions 1. Critically assess the extent to which you consider the Body Shop to be a truly marketing-oriented organization throughout its 30+ years history. (50%) 2. What are the basic lessons in marketing that the Body Shop might have taken on board in its early years in order to improve its chances of long-term success? (50%) 15Format Essay Type, 2000 words, produced on a laser printer Deadline 14th December 2012 (No assignment will be accepted after this date) 16 MARKETING MANAGEMENT Assignment 2 To be handed out later Format Essay Type, approx. 2000 words, produced on a laser printer Deadline 12th April 2013 (No assignment will be accepted after this date) 17 STATISTICS Assignment 1 The assign ment is a development of the activities from Chapters 1 and 2 of the workbook. It consists of (a) A short presentation made by groups of 2 or (maximum) 3 students based upon one of the look into activities from chapter 1.This will take place during the tutorials in week 5 (week commencing 29th October) and will account for 25% of the marks for the assignment. (b) An individual report of around 1200 words submitted by each student. This will account for the remaining 75% of the marks for the assignment. The handing -in deadline for this is nineteenth November. Tasks 1. After forming groups of 2 or maximum 3 students, firstly you need to agree with yo ur RBD tutor which topic you are going to look for from scratch 1. 9 of the RBD workbook. Within a seminar group, each group of 2/3 students will research a incompatible topic. . During your tutorial of week 5, you will present the basic facts that you have discovered to the rest of your tutorial group. This will involve an explanati on of what you are researching, how you have chosen to answer the question (for nearly of the activities there are various ways of measuring the results), and what your findings are. You should use visual aids e. g. slides, to help your presentation. The individual report involves a countersign of the findings in your own words plus some further research and thought 18 3.Use the data you have collected to answer the research question chosen by your group i. e. report on what you have discovered. Basically you are repeating here, in your own words, the things that were mentioned in your groups presentation. 4. By conducting some further research from published sources, try and give an explanation for the results i. e. answering the question why? . For example, if you were asked to produce some figures on crime, you might try to explain the reasons why the figures have changed over the years, or why they are higher in certain places or amongst certain groups of people.By researching the relevant sources describe how the data were originally collected, including the sampling operation where relevant. For example, if the figures were derived from the Opinions and Lifestyle Survey, you would be expected to obtain some information about this survey. Discuss any potential sources of error in the figures, such as response errors and errors caused by non-response. 5. Learning Outcomes The following learning outcomes are being assessed Collect data using primary and secondary sources. Describe the procedures bear on when conducting a sample survey.Communicate findings using appropriate business formats. Allocation of marks Presentation 25 marks See the handout on chalkboard (filename Presentation assessment 2012 -13. docx) for an indication of what the assessors are looking for in the presentation. The content of the presentation carries a higher weighting than the style. Individual Report limpidity of expression, use of English, grammar Answering the research que stion Further research into reasons behind the results, influential factors etc. Discussion of sampling procedures and non-sampling errors. 10 marks 25 marks 20 marks 20 marksAdditional Information Group sizes are 2 or 3. Four people = 2 groups i. e. 2 different topics. Failure to attend the presentation will result in a mark of zero out of 25. 19 An assessors report for this type of assignment is also available on Blackboard (filename RBD assessment feedback. docx). Deadline 14th December 2012 (No assignment will be accepted after this date. 20 STATISTICS Assignment 2 query 1 CALCULATE 8 P 3 8 P 4 7 P 6 6 P 1 8 C 3 7 C 5 6 C 2 5 C 0 5. 9 10. 4 5. 7 6. 2 10. 7 11. 7 6. 8 11. 5 13. 1 7. 1 11. 6 13. 6 7. 8 8. 2 8. 1 4. 4 QUESTION 2 12. 3 9. 9 9. 0 a. b. c. . e. f. 5. 8 10. 1 10. 0 8. 3 12. 9 8. 8 6. 7 9. 2 7. 9 9. 4 8. 4 regain the maximum Find the minimum Find the mode matter the arithmetic mean count the geometric mean of 5. 3 and 7. 8 and 10. 4 If the mean family size is 4. 75 what is the total population of a city of 25000 families? QUESTION 3 If the mean rate of arrival in a restaurant is 10 customers per hour, what is the probability of having 4 customers arriving in any hour? 21 QUESTION 4 Defects Workers 0-2 7 3-5 9 6-8 10 9-11 8 12-14 11 15-17 6 18-20 5 21-23 8 24-26 7 a. Calculate the arithmetic mean b. Calculate the median . Calculate the standard deviation QUESTION 5 Listed below are the commissions earned ($000) last year by the sales representatives at the Furniture Patch, Inc. $3. 9, $5. 7, $7. 3, $10. 6, $13. 0, $13. 6, $15. 1, $15. 8, $17. 1, $17. 4, $17. 6, $22. 3, $38. 6, $43. 2, $87. 7 a. Compute the Pearsons lopsidedness coefficients. b. What is your conclusion regarding the skewness of the data QUESTION 6 A buffet contains 20 balls of which 2 are red, 5 are black, 5 are blue and 8 are green. A ball is drawn at random from the box the color is marked each time and then placed back in the box.The experiment repeated three times. Find th e probability that (i) All are red. (ii) Neither is black. (iii) One black, one is blue and one red. (iv) At least one red. 22 QUESTION 7 Find the coefficient of correlation between the 2 stock prices for the period given. Draw a graph showing the correlation between the two stocks and briefly explain your answer. solar day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Stock A 12. 4 12. 5 12. 9 12. 1 11. 8 12. 3 11. 4 11. 0 10. 4 10. 4 10. 8 10. 1 10. 2 9. 4 Stock B 31. 0 31. 4 30. 4 30. 0 28. 7 28. 9 29. 2 27. 8 27. 0 27. 2 26. 9 26. 2 25. 0 25. 7QUESTION 8 A company wants to count the relationship between its countrys quarterly Growth domestic help Product (GDP) and quarterly net income margin ((Net Income/Sales)*100). Calculate the intercept and the tilt and explain the relationship. Quarter GDP % 1 2. 4 2 2. 1 3 2. 0 4 1. 8 1 0. 9 2 1. 3 3 1. 9 4 1. 8 1 2. 3 2 2. 9 3 2. 1 4 2. 2 NI margin % 0. 32 0. 78 0. 67 0. 44 0. 91 1. 10 0. 80 0. 87 0. 78 1. 3 0. 83 0. 84 23 Format Practical/Calcul ations, produced on a laser printer Deadline 12th April 2013 (No assignment will be accepted after this date) 24