Its more fun in the Philippines

expire January 2012 the Department of Tourism launched the new guide word Its more pastime in the Philippines to gain ground the awareness of the locals and the phaeton who are still oblivious(predicate) of the beauty of the Philippines. The said slogan created a question in our mind. What give be difference of using this new slogan over the nonagenarian one Pilipinas kay Ganda , allow it be more effective to attract tourist and help to promote the hidden beauty of the Philippines that still awaits to be discovered. And with that we pass off up with the idea to make a study or so the questions that we emergency to be answered.The main goal of the administration is to attract 6.8 jillion foreign tourists a year by 2014, 8 million by 2015, and 10 million by 2016, by using the slogan will the government can achieve their goal? Background of the study Its more fun in the Philippines campaign was made by David Guerrero the electric chair and chief creative officer of BBDO Gu errero, which is the countrys most awarded and customary advertising firm. This slogan is simple yet very meaningful and applicable to the Filipino character. Making the Slogan, the team Guerrero thinks of a theme which can be a largish hit to boost the Philippine Tourism Industry, a campaign slogan which can really be a big help to our economy.The campaign objective is to get the Filipinos into the global perception, to start an scope that other countries will turn to. This campaign can also be a big help in letting other countries go to bed what the Philippines can offer. The things that no other countries can offer. Objectives To sink if the slogan has been successfully launched internationally. To determine if the slogan help to raise the awareness of the people about the Philippines. Research Problem The researchers seek answers to the following questions 1. Is the slogan will be effective to promote the Philippines?2. Does thegovernment can market the said slogan globally ? 3. Will the slogan be able to help to raise the awareness of the people? Variables Independent Its more fun in the Philippines Dependent Effect of the slogan in the Philippiness tourism perseverance Significance of the Study The proposal will be able to determine if the slogan has been successfully marketed globally. The proposal will show if the slogan Its more fun in the Philippines help to attract tourist to twaddle Philippines. This proposal will determine if the Department of Tourism has chosen a good slogan for the tourism industry.