Innovation, Creativity and Enterprise in Markets Essay - 5

Innovation, Creativity and Enterprise in Markets - Essay Example This essay focuses on Google company that is a very successful modern and innovative company because it excels in the three fields of innovation, entrepreneurial skills, and developing opportunities. Its business success is probably unprecedented, that's why the researcher explored the company in the essay. Google has grown into a multi-billion dollar industry in just over 13 years. The researcher investigates Google’s business history and their key strategies from the perspective of three ways, such as their innovative strategies, their partnerships, and acquisitions. This strategies have given them an edge and made this organisation such an amazing success story. It is hard to squeeze Google into management theories because it only innovates; that is how it runs its operations and finances. Marketing theories are based on creating/selling products that people demand, whereas at Google, employees work hard to create something new that is good enough to create its own demand. Additionally, when a multi-billion dollar company such as Google hunts for venture capital investment from anywhere and everywhere around the globe, it shows it operations by its own rules and does not fit into any orthodox management theories. No one can contest its business operations because of the entrepreneurial achievements for which it is known. After discussing Google from the three aspects stated above, this essay draws solid conclusions as to what can be deduced from the discussion and analysis.