City National Research Proposal Example | Topics and Well Written Essays - 1500 words

City National - Research Proposal Example By means of its banking offices in West Virginia, Kentucky and Ohio, the Company is able to offer credit, deposit, investment advisory as well as insurance products and services to its customers. City Holding Company is the parent company of City National Bank of West Virginia. The company in line with this also works with City Insurance Professionals, an insurance agency that provides a full array of insurance products and services. Assessing the position of company necessitates the discussion as well as examination of the firm’s strengths, weaknesses, opportunities as well as threats. In this light we take into consideration that the strengths and weaknesses of the firm would be based on the conditions of the firm internally while the firm’s opportunities and threats would be based on the placement of the firm in its external environment as well as the dealings it is engaged with. One of the key opportunities that are evident for the firm is that when it comes to answering to local demand, the retail division of the firm was the first in their markets to establish and launch an innovative checking selection for individuals who happened to have their past challenges when it comes to running their accounts. Bounce Back Checking is for individuals who have been rejected and taken the opportunity to open a checking account. This particular option is intended for those individuals who are seeking to a fresh start. The company assists these individuals by providing them the necessary guidelines when it comes to learning responsible banking practices together with the aim of moving them to a traditional checking account. Apart from this, the company was also able to generate its own opportunity when it instigated the Community Hero Checking. This particular program honors current and retired military personnel, firefighters, police officers, medical professionals and teachers by offering them special account