What is the Impact on Management through behavior and attitudes based Essay - 1

What is the Impact on Management through behavior and attitudes based upon Thomas Friedmans, The World Is Flat - Essay Example In his new book, he argues that the global economic playing field has been leveled--that the world has, in effect, become "flat"--such that individuals and companies around the world now have a far greater opportunity to compete for jobs and customers than ever before. He builds his thesis around ten major developments, or "flatteners," of the last decade and a half: (1) the collapse of the Berlin wall, signifying the victory of capitalism and end of the Cold War-era division of the world, yielding a single global market; (2) the invention of the Netscape Internet browser, which has dramatically increased the universal sharing of information; (3) the emergence of "work flow" software, such as Outlook, Ebay, and Paypal, which enables people to collaborate on projects and conduct commerce from remote locations; (4) open-source programming, which has forged a culture of information-sharing that has dramatically reduced costs; (5) outsourcing of off-site services, such as answering phone calls, around the globe, especially to India; (6) "offshoring," or relocating factories to places like China, which both lowers costs for consumers and develops the economies of poor countries; (7) "supply-chaining," which means using the new IT tools to track purchases, reduce inventories, and streamline distribution of goods; (8) "insourcing," or the importation of one companys workers into another in order to perform specialized tasks more efficiently; (9) powerful search engines such as Yahoo! and Google; and (10) the emergence of handheld devices and wireless communication, which radically increase the flexibility with which individuals may deploy the new technologies. While some of these may seem less decisive than others, Friedman nonetheless reminds us how different things were just a few years ago, and that alone makes for a thrilling ride. Friedman vividly