An Analysis of Google’s Internal Management

An summary of Googles interior(a) focal plosive and its possible cover to opposite industries. Abstract Google is a c ein truther which is soundly know for providing a unique institute environment, welf are governing body and flat structure for employees. It has in addition been awarded The best company for snip on many another(prenominal) times. We are going to do the research on their internal forethought, and then define their key factors of success to a greater extentover applying Googles management to divergent effort. Keywords Google, internal management, eudaemonia arranging, work environment, unlike industry. List of figures Figure Introduction In a company, the internal management is the close important factor. In addition, if a company has a unspoiled internal management, employees exit not exactly enhance their effectiveness just also move on those employees with good performance to stay in the company and reduce errors.Consequently, my topic is t o investigate how the internal management encourages employees to be seminal and effective. I am going to do the research on Google, which is a well-known search engine. Googles internal management is also well known to the whole world for its work environment, welfare system and company horticulture. I maintain chosen this topic for my research report, on the one hand, I want to be a successful draw and I am going to study business management for my compass degree.On the other hand, my get down and his friends are all(prenominal) successful businessmen, who al modal values teach me some pragmatical and professional knowledge about management and share their personal experiences to me. Further much, they erstwhile suggested me studying business management, which may be partful in the future, for the land that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I stro ngly believe that a good management order could affect the whole enterprise.Every year, Fortune powder store sorts out a list, named Fortune 100 Best Companies to Work for. In preparing the list, the magazine relies on two criteria the culture and the policies of each company as well as the opinions of the companys own employees. Google has topped the Fortunes list for many times. It discharge be proven that Googles internal management has done very well. Thus, the quest research objectives were set 1. To analyse Googles internal management ( lift). 2. To estimate how well Googles internal management could be applied to different industries. 2. Literature polish up 2. Work environment A good work environment could settle employees very some(prenominal). For example, to reduce stress, Googles employees lavatory play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel standardised they are still at the college campus rather than being in the office. (Kuntze, R. and Matulich, E. 2010). some other remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries world gigantic it must fetch many workers from different nationalities.In different offices have various local customs of medallion and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are pleasant and loyal to the company. These benefits implicate free food, onsite childcare, healthcare services, tran variationation services, laundry and dry cleaning services, sport facilities, pets al downhearteded, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above.In addition, their welfare system has few inn ovative rules, The company has a policy of unlimited range leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. (Logan, 20083). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees crapper say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to encumber the good employees in the company and have a good kinship between leaders and employees. Every Friday afternoon the founders gather all employees into an commit area for a TGIF meeting. (Raphael 2003). 3. Methodology A SWOT psychoanalysis is a well known management besidesl, one of which could very quickly to sense strengths and weaknesses. It could apply to all kinds of research. That is t he reason why SWOT is one of the most common used management tools recently. Strengths Weaknesses Opportunities Threats Figure 1 SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and net to use and understand.Therefore, I will use SWOT to analyse Googles internal management, after that I will apply Googles management method to patch up industry, and do the SWOT analysis again, interpreting the analysis fit to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employees welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above.Followed by an investigation to see whether Googles internal m anagement can be applied to different industry or not. 4. Analysis and results Strengths Weaknesses mature work environment. High constitutes. Good welfare system. Low pay. Keep structures flat. Lost in the crowd. Opportunities Threats Create raw policy for welfare system. More and more competitors use the equivalent method. Encourage employee to work at home. Figure 2 SWOT analysis of Googles internal management. Strengths Googles internal management has many strengths, one of strengths is that all of its offices have good work environments they design different interior decorations fit in to different culture, and build up many recreational facilities, for the sack of cut stress as well as increasing creativity and aptitude.The split second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also commit to the company. Hamel reports that The Founders Awards, an annual multimill ion dollar payout to teams whove made outsize contributions to Googles growth, is one key holding mechanism The goal to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006 A16).The third strength is to keep structures flat, in a large company usually has hierarchy that would waste much of time on paper works and have problematicy in retaining a good relationship between high level managers and low level employees, however Google try to keep the offices atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is contradictory usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect Google also has some problems about its management.The first problem is cost Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productiveness and effici ency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees benefits and bonus system are better than other competitors however, their pay is glower than the others. Most of Googles employees have fixed salaries that are significantly lower than the industry average, even when those metrical unit salaries are supplemented by stock options. (About. com 2009).The last example is lost in the crowds, the problem is some of employees want to issue their ideas but in that respect are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 nation working for Google, some people feel their ideas are lost in crowds. It is a highly free-enterprise(a) environment with everybody trying to make the next in thing. Opportunities Google could create hot policy or develop their welfare system, trying to recuperate the impertinently thing could let workers pay more attention to their works and upraise employees creativity.In addition, encourage employee to work at home. Even though offices are beautify like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, on that point are more and more enterprises copying Googles management method, not only the same industry but also others industries and applied to their companies. Accordingly, Googles competitors could provide the same or better condition o attract Googles good employees to their company. Strengths Weaknesses Good work environment. Working environment atmosphere too relax. Good welfare system. Poor management. Opportunities Threats Good relationship between managers and employees. Workers preparation level. Figur e 3 SWOT analysis of Googles internal management is applied on different industry (Manufacture).Strengths All of the employees who are from different industries, they all need to work at a good environment. In devise industry, employees work at dangerous environment, they need a place to release their stress. Like Googles office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Googles management method susceptibility urge workers morale.Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced workers efficiency is more than apprentice. Weaknesses Many employees bugger off the work environment far too much fun and perh aps even an overload of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the statement level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process.Moreover, the last point is industrys character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, m anufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Googles method might ameliorate the relationship between leader and worker.Thanks to the low hierarchy, workers and managers can interact intimately, in this way relationship between them will definitely become closer. Threats The Googles management agency is free it gives their worker to organize their time management by themselves. Although Googles employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employees education levels are higher than people who are working for the manufacture industry.The inwardness is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Googles management and delusive that it is applied to different industries I learned two important points from this research as well. The first one is that I understood why Google can win The best company for work many times. Actuality, Googles salary is lower than industry average but it